Applied AI and automation that earns its place.
LLM features, assistants and workflow automation, built into real products, and only where they genuinely help. We ship AI in our own product, so we are honest about where it earns its place and where it does not. Want to talk to us?
What we build
- LLM features: assistants, drafting, summarising, classifying.
- Retrieval over your own data, so answers are grounded, not guessed.
- Automations and integrations that remove manual, repetitive work.
- Internal AI tooling for your team.
AI where it helps, not everywhere
The honest position: most products do not need AI bolted onto everything. We look for the few places where it genuinely saves time or unlocks something, and build those well. Restraint over gimmicks. This is the same anti-bloat instinct we bring to everything.
Built into real products, safely
Applied AI lives or dies on trust. We build with guardrails: answers grounded in your own data, a human in the loop where it matters, features designed not to invent details, and sensible data handling throughout. AI that people can rely on, not a demo that impresses once.
We ship AI in our own product
TradeBooked includes AI that helps a tradesperson draft quotes and replies, built to work from real job details and never to invent them. We have shipped applied AI to real users and kept it honest, which is a very different thing from talking about it.
How we work
Scope
Find where AI actually helps, and where it does not.
Pilot
A small, scoped build to prove real value.
Build
Grounded, guarded, wired into the product properly.
Ship and support
Live, monitored, and improved with real use.
Common questions
Which models do you use?
Whichever fits the job. We choose the model per task on quality, cost and latency, and we keep the integration flexible so you are not locked to one provider as the field moves.
What about our data?
We treat your data carefully: sensible handling, clear boundaries on what is sent where, and no training on your data by default. We design for privacy, not around it.
Will it hallucinate?
We build with guardrails: grounding answers in your own data, keeping a human in the loop where it matters, and designing features that do not invent details. Our own product's AI is built exactly this way.
What does a pilot cost?
We start with a small, scoped pilot so you can see real value before committing to more. Low risk, clear cost, and an honest read on whether AI actually helps your case.
Start with a scoped AI pilot
Tell us the problem. We will find where AI earns its place, and prove it small first.